About
Brad Fidler
Designer
My education from Weber State University gave me a solid foundation and understanding of communication, marketing, and design. As a designer, I have been able to work with a clientele that spans the country from South Carolina to Alaska and industries ranging from small non-profit organizations, to one of the largest e-commerce websites in the world. Not only do I create everything from logos and brochures to entire web experiences and ads, I establish and maintain companies’ brands and identities. I have worked with numerous start-up companies as well as organizations that have been around for decades. My creativity brings a fresh perspective to marketing and my ability to communicate with people enables me to make successful and meaningful professional relationships.
Knowledge & Skills
Web Design
Wire Framing
Prototyping
Responsive Layouts
Template Creation
Print Design
Style Guides
User Flows
Branding
User Experience
Attention to Detail
Coding & Development
High Fidelity Visual Design
Passion for Quality Design
Proficiencies
Illustrator
Wordpress
Photoshop
Dreamweaver
Muse
Invision
InDesign
HTML / CSS
High Fidelity Design
Passion for design is what drives me to develop thoughtful user experience strategies and creative problem-solving solutions.
Responsive Web Design
User
Experience
Photography
Design
Asset
Creation
Portfolio
KidZone Web Store
CLIENT: Overstock.com
Description: Overstock.com partnered with PBS Kids to create a curated assortment of products for children that parents could trust. I created a new logo and user experience incorporating branding elements from PBS Kids and Overstock infrastructure. The objective of this project was to create a convenient and enjoyable shopping experience for parents and fans of PBS Kids programing.
KeelGuard Website Project
CLIENT: Megaware KeelGuard
Description: Megaware KeelGaurd specializes in various boat protection products. A new website was needed to educate potential consumers and make their high-quality products available to purchase. The site is fully responsive and matches their packaging and other collateral material.
Brand Store Template Project
CLIENT: Overstock.com
Description: Overstock needed a fully-responsive structure to accommodate hundreds of partnership brand store experiences, with brands ranging from Panasonic to Cuisinart. The goal was to design a structure that could be replicated, yet maintain a customized look without compromising a recognizable user flow and pattern. Partners wanted to be able to educate consumers and showcase videos, yet through user testing, it was found to be very important to keep the user focused on buying product.
Club O Product Design
CLIENT: Overstock.com
Description: I had the opportunity to design the new loyalty program for Overstock, Club O. I designed every touch-point throughout the site, including every logo, icon, and interaction.
CLIENT: Overstock.com
Description: Overstock is the title sponsor of the Oakland Coliseum, home of the Oakland Raiders. I am a huge Raiders fan so I was honored to have had the opportunity to create this advertisement featured in the Raider’s Game Day Program.
Raiders Game Day Program Ad
Bret Michaels Curated Web Store
CLIENT: Overstock.com
Description: Overstock teamed up with Bret Michaels for various joined efforts. The objective was to create a fully-responsive, curated store to feature some of Bret’s favorite items. The goal was to create an experience that was edgy, yet sophisticated. I created a logo to brand the experience. Since I had very little imagery to work with, I ended up creating an environment to look like Bret was sitting on top of a rooftop in a city.
GEF Web Project
CLIENT: Granite Education Foundation
Description: Granite Education Foundation had just commissioned a new logo and was now in need of an entire re-brand. I began with this new website that strongly showcased their new logo and color scheme. With this project, I designed a new style guide and created numerous materials to match.
GEF Promotional Branding
CLIENT: Granite Education Foundation
Description: With the implementation of the new branding and website, various print projects were designed to build awareness throughout the surrounding communities.
Westgate Vacation Project
CLIENT: Overstock.com
Description: Overstock and Westgate paired up with for a joint marketing partnership to provide Westgate owners exclusive access to Overstock's Club O benefits and perks. A new landing page experience was rolled out to increase excitement and buzz. In addition to the informative landing page, a new user experience was created where Overstock customers can book a Westgate Resort vacation.
CLIENT: Educational Study
Description: Even though it was a while ago that I graduated with a degree in visual communication from Weber State University, I still like including this poster study. I’ve always been completely fascinated with cars and during the creation of this poster I had been playing a lot of Gran Turismo 3 on my Playstation 2. Looking back, I still like the way this turned out.
Design Genre Poster Study
Contact
FID Design | 2016
